PROJECT CHILLI

Bowden advised the Client’s shareholders in the disposal of the business to Riverbed Marketing and Communications Agency.

Bowden provided sell-side M&A advisory services.

  • Objective: To assist the founder and majority shareholder in the disposal of the shareholding in the business.
  • Outcome: The sale of the majority shareholding to Riverbed.
  • Value add to the client: Bowden performed a valuation, prepared an information memorandum document for the sales process and engaged with key trade and financial buyers. The Bowden team provided transaction negotiation and closing support to successfully conclude the transaction.
  • Future plans: The buyer integrated Chillibush into its own business, resulting in expanded market share.